Dannon was looking to launch their Activia brand, featuring fruit-on-the-bottom yogurt in a clear cup. This project sought to introduce transparency and distinctiveness never before seen in the yogurt market. The clear cup design allowed consumers to easily see the yogurt and fruit, setting their product apart on the grocery shelf.
Our task was to create 420 realistic prototypes across four flavor profiles for use by the sales team in presenting the new product/package design to potential buyers. These tangible prototypes would serve as realistic representations of the product's innovative design.
The project was successful and led to the creation of realistic prototypes that showcased the innovative fruit-on-the-bottom Activia in clear cups. These prototypes were instrumental in the sales team's efforts to secure partnerships with buyers, as they effectively conveyed the product's distinctiveness and quality. The project paved the way for a new product launch and allowed Dannon to push the boundaries of traditional yogurt packaging and presentation.
