Articles

Tropicana Weathers Blowback from ‘Shrinkquivelence,’ Pack Redesign

Infamous in pack design circles for a similar occurrence in 2008, Tropicana once again redesigned packaging in such a way that cost the company 19% in sales. We spoke to expert Brent Lindberg of Fuseneo, designer of legacy pack that's being replaced.

After the Gold Rush, E-Comm Packaging Gets Complex

Survey respondents who sell via e-comm focus on what they can control, citing packaging’s sustainability, robustness, and appearance as top considerations. But complex carrier/seller platforms and their associated costs continue to bother brands owners.

Do you know omnichannel when you see it?

Q and A about the current state of affairs in the rapidly-changing e-commerce space. Lindberg will speak Oct. 2-3 in Chicago for ISTA Omnichannel Packaging Strategies Conference.

Buzz-Worthy Spray Closures Go Viral for Tropicana Campaign

Partnering with Fuseneo, the brand designed a unique "Tropicana Mimosa Maker," a spray closure for their 12-oz bottles that allowed influencers and consumers to precisely control their mimosa experience.

Sustainability is imperative, not just ‘nice-to-have’

At the E-PACK US conference, speakers highlighted how sustainability and convenience are driving changes in e-commerce packaging. It’s all about creating solutions that work for e-commerce today and in the future.