optimize your impact

better in the big picture

Packaging should have a big impact when it comes to shelf presence and unboxing, not on the environment. But optimizing your impact is far from simple. Balancing factors like recyclability and right-sizing with everything else your packaging needs to do can feel like losing a game of whack-a-mole.

Get the whole picture in view, and meet all the demands on your packaging while making a difference for the planet where it counts most.

cutting waste

Extra materials, extra space, it all adds up. We believe the best packaging is no packaging whenever possible, but thoughtful design can prevent waste and save truck space to keep your packaging's footprint small.

recycled packaging

minimizing damages

All our efforts for sustainability are negated if brand new products are going to landfills broken. Protective packaging is like playing sustainability defense (not to mention it's great for consumers and brands alike).

planning
end-of-life

What happens when your packaging lingers around, harming the environment for years? We call it zombie packaging, and we're trying to stop it. Whether reusing, recycling, or composting, we'll help you plan your packaging's funeral in the design phase and send it to a better place.

Learn more with these sustainability resources

Pdf guides

free whitepapers on big packaging topics

pdf

5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.
Download pdf
pdf

Amazon's New Packaging Standards

Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
Download pdf

videos

unpacked: a video series exploring all things packaging

Unpacked:

unboxing the body shop

Tuning up sustainability
You're going to want to 'wash' this! (sorry... we couldn't resist)! #unboxing The Body Shop
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Unpacked:

Unboxing Spice House

Let's get Spicy
We are getting spicy with another e-commerce unboxing video.
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Unpacked:

Unboxing Plaine Products

A Packaging Revolution
Wash – Rinse – RETURN! Brent checks out Plaine Products' refillable packaging system.
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Unpacked:

Unboxing Brewbike

Brewed Just For You
Today Brent talks about a recent Fuseneo project with Brewbike. p.s. No coffee beans were harmed in the making of this video.
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Unpacked:

Unboxing Toad & Co

Looking Good While Doing Good
Toad&Co is dedicated to cleaning up the apparel industry. Their website states- Go Sustainable or Go Nude!
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Unpacked:

Unboxing Allbirds

Running With Sustainabilty
That's right, it's time for another unboxing video! Today we are looking at Allbirds e-commerce packaging from heel to toe.
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Unpacked:

The Recycling Stream

Red Sock In the Whites
Ever put a red sock in with the whites? You know what happens. Likewise, the recycling system only stays clean if we keep things properly sorted.
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Unpacked:

Are Plastics Evil? pt. 2

Performance
"Plastics make it possible" is a tough marketing claim to argue with. When it comes to performance, few things can even compare with plastics, and that performance often affects sustainability.
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Unpacked:

Are Plastics Evil? pt. 1

Flexible vs. Rigid
Once upon a time, plastics looked like a godsend. Now, they're often treated more like a villainous plague. What's the real story?
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Unpacked:

GFB

It's a bowl! It's a pouch! No wait...
Beyond bowls, boxes and bags, in uncharted waters of packaging, there lives the GFB. What is it, and what are the benefits of this unique blend of packaging? We're breaking it down today.
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Unpacked:

How To Brand Your Packaging pt. 3

Sustainability
When you're designing packaging, two major areas of consideration are sustainability and branding. But these are not isolated—sustainability factors can actually serve to communicate what's important to your brand.
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Unpacked:

How To Trash Recycling pt. 5

Mixed Signals
Really want to destroy recyclability? Give your customers the silent treatment. What we say (or don't say) is a major deciding factor for where your packaging ends up and how it goes through the recycling system.
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Unpacked:

How To Trash Recycling pt. 4

Sink or Sort
One part of the recycling process is giving plastic items a bath. And here, the plastic resins we choose can cause trouble in the sink/float sortation process.
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Unpacked:

How To Trash Recycling pt. 3

Together Forever
Recyclable + Recyclable = Garbage?!? The math doesn't seem to add up. Combining materials in just the wrong ways can make them no longer recyclable.
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Unpacked:

How To Trash Recycling pt. 2

Gum Up The Works
Did you know, you can turn recyclable materials into garbage just by using them in certain ways? Certain design decisions regarding shape, size and format can ruin packaging recyclability. You're welcome.
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Unpacked:

How To Trash Recycling pt. 1

Off-Color Materials
We're all about sustainability here, but what if you want to make sure your packaging is NON-recyclable? Well, you have options—lots of them. First, let's look at the materials you choose.
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Unpacked:

A Good Clean Fight

Grove Collaborative vs. Clean Revolution
Reusable packaging is all the rage for its sustainability, convenience and unique experience. Here are two very different approaches to reusable packaging for cleaning products.
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Unpacked:

Shave Off!

Dollar Shave Club vs. Harry's
A look at how these pioneers of subscription box shaving each use packaging structures and graphics to create a custom experience, not to mention the implications on sustainability along the way.
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Unpacked:

Prep-Free Packaging

Sorry To Burst Your Bubblewrap
What's the deal with prep? Tier 3 of Amazon's Frustration-Free Packaging is all about protection and shippability, but it still gets shipped in an overbox. We break down what it's all about, and what it means for testing.
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Unpacked:

Tide Eco-Box

More Fun Than Washing Your Undies
How do you make a detergent bottle that ships without an over-box? Turn it into a box. Tide rethinks the classic jug with a bag-in-box solution. For our first unboxing video, Brent tears it apart to check it out from every angle.
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We have gone into projects with heavy demands and a lot of unknowns. Fuseneo makes the effort to know our brand completely in order to quickly find a diverse range of solutions—options that explore structure, materials and user experience. All the while, they are helping us realize greater sustainability in our packaging.
Andy Corlett

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Andy Corlett

Global Director of Packaging

set the standard
in sustainability

Don't waste money on wasteful packaging. See the whole picture, and design packaging that helps you meet your sustainability goals.

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