Packaging should make an impression on shelf and in the hearts of your consumers, not on the environment. At Fuseneo, sustainability is not merely a buzzword. It is at the core of our creative process. Minimizing your packaging’s ecological impact is far from simple and balancing it alongside protection, production and performance requirements can feel like a game of whack-a-mole.
We take a holistic view to designing solutions that are optimized for your business needs and our collective environmental needs.
You wouldn't want to eat ice cream out of a soda can; you'd prefer it in a cone or a bowl, right? Similarly, when it comes to selecting materials for packaging, the choice should be guided by the product's functionality and requirements. We don't play favorites when it comes to packaging materials and we understand there is no one-size-fits-all solution. Our goal is to guide you to the right choice for your brand’s and product’s needs, recognizing the varying levels of sustainability. Conducting a comprehensive evaluation of all available materials is the key to addressing our clients' challenges effectively - just like we did for Sambazon.
Products that are damaged require a return trip, burdened by the added baggage of materials, emissions, and wasted products. On the other hand, well-packaged products only require a one-way ticket to reach the customer. Ensuring the safety of this journey is paramount. As a certified ISTA Test Lab and trusted APASS partner, we are well-equipped to ensure your product arrives at its destination without damage. This also holds true for delicate items like drinkware which can be successfully delivered intact.
Materials, components, shape, and weight—it all adds up. Efficient and optimized designs help reduce waste, leading to savings in shipping and storage costs, and ultimately, contributing to a smaller environmental impact. That’s a win-win for both the environment and the wallet! The reduction in weight and space was a success in the case of Lipton's innovative bottle redesign.
What happens when your packaging doesn't have a clear path? Determining how to handle it after use is crucial for sustainable packaging design. Whether you opt for reusing, recycling, or composting depends on your company's sustainability goals and what best suits your product. With this in mind, we offer this guide to assist you in planning your packaging’s recovery route.
