get answers

with these free packaging resources

pdf guides

free whitepapers on big packaging topics

pdf

5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.

Download pdf
pdf

Making Sense of Smart Packaging

Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.

Download pdf
pdf

Amazon's New Packaging Standards

Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.

Download pdf
pdf

What Is E-commerce Packaging?

Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.

Download pdf

videos

Unpacked: a video series exploring all things packaging

Unpacked:

Hi, I'm New... pt. 3

Welcome to the Family

What happens when you're a month into a new job and don't know if you're on track? Here's how to follow through during the first four weeks to make the new guy/gal feel right at home.

Watch Now
Unpacked:

Hi, I'm New... pt. 2

Making the Most of Day One

How do you avoid Empty Inbox Syndrome for your new hires? Schedule their first day with all they need to do and learn to hit the ground running.

Watch Now
Unpacked:

Hi, I'm New... pt. 1

Intentional Onboarding

Woohoo, you got the job! Now what? By mapping out the onboarding process, companies can prevent a lot of fears and doubts.

Watch Now
Unpacked:

Smart Packaging pt. 3

Interactive Packaging

When you think of smart packaging, you're likely picturing Interactive Packaging. But when is it best to actually employ these marvels of technology and engagement?

Watch Now
Unpacked:

Smart Packaging pt. 1

Intelligent Packaging

What if your packaging had the inside scoop on your product? Meet Intelligent Packaging, just one variety of smart packaging.

Watch Now
Unpacked:

How To Brand Your Packaging pt. 5

Customer Interaction

Customer experience - you hear about it all the time. Here's the final tip for branding through packaging design (beyond just graphics).

Watch Now
Unpacked:

How To Brand Your Packaging pt. 4

Product Presentation

Imagine your packaging was a person—a courier, or a herald announcing the arrival of your product. How is it displaying the product? The way your packaging treats your product helps build a customer's first impression of it.

Watch Now
Unpacked:

How To Brand Your Packaging pt. 3

Sustainability

When you're designing packaging, two major areas of consideration are sustainability and branding. But these are not isolated—sustainability factors can actually serve to communicate what's important to your brand.

Watch Now
Unpacked:

How To Brand Your Packaging pt. 2

Material Properties

What is your packaging made of? And what does that say about your brand? Probably more than you think. Customers pick up on just about every design choice we make, whether they realize it or not.

Watch Now
Unpacked:

How To Brand Your Packaging pt. 1

Shape

Packaging is a canvas for your brand. But that means way more than just a place to put your logo. How can you express your brand through the very shape of it? That's just the first way to go beyond graphics with branding in your packaging.

Watch Now
Unpacked:

How To Trash Recycling pt. 5

Mixed Signals

Really want to destroy recyclability? Give your customers the silent treatment. What we say (or don't say) is a major deciding factor for where your packaging ends up and how it goes through the recycling system.

Watch Now
Unpacked:

How To Trash Recycling pt. 4

Sink or Sort

One part of the recycling process is giving plastic items a bath. And here, the plastic resins we choose can cause trouble in the sink/float sortation process.

Watch Now
Unpacked:

How To Trash Recycling pt. 3

Together Forever

Recyclable + Recyclable = Garbage?!? The math doesn't seem to add up. Combining materials in just the wrong ways can make them no longer recyclable.

Watch Now
Unpacked:

How To Trash Recycling pt. 2

Gum Up The Works

Did you know, you can turn recyclable materials into garbage just by using them in certain ways? Certain design decisions regarding shape, size and format can ruin packaging recyclability. You're welcome.

Watch Now
Unpacked:

How To Trash Recycling pt. 1

Off-Color Materials

We're all about sustainability here, but what if you want to make sure your packaging is NON-recyclable? Well, you have options—lots of them. First, let's look at the materials you choose.

Watch Now
Unpacked:

A Good Clean Fight

Grove Collaborative vs. Clean Revolution

Reusable packaging is all the rage for its sustainability, convenience and unique experience. Here are two very different approaches to reusable packaging for cleaning products.

Watch Now
Unpacked:

Certifying Variants

All For One, One For All

If you sell a lot of products on Amazon, certifying packaging for FFP can be a big task. Form Factor Certification can make it as easy as Copy + Paste.

Watch Now
Unpacked:

Packaging Prototypes

I Can't Believe It's Not Packaging!

Packaging prototypes can help projects in a number of ways. In this episode we explain the two basic types of prototypes, what they're for and the myriad processes used to make them.

Watch Now
Unpacked:

Shave Off!

Dollar Shave Club vs. Harry's

A look at how these pioneers of subscription box shaving each use packaging structures and graphics to create a custom experience, not to mention the implications on sustainability along the way.

Watch Now
Unpacked:

Blow Molding Basics

Piper's First Day On The Job

You have to know how packaging is made to design packaging that performs at every level. Watch as our newest team member learns the ropes with a simple lesson about extrusion vs. injection stretch blow molding.

Watch Now
Unpacked:

Prep-Free Packaging

Sorry To Burst Your Bubblewrap

What's the deal with prep? Tier 3 of Amazon's Frustration-Free Packaging is all about protection and shippability, but it still gets shipped in an overbox. We break down what it's all about, and what it means for testing.

Watch Now
Unpacked:

Customization

Not Your Grandpa's Packaging

Every brand wants to stand out. What better way than with custom packaging? But it's not that simple.What exactly is custom packaging?

Watch Now
Unpacked:

Packaging Sources

The Birds & Bees

We hate to break it to you, but the packaging stork is just a myth. Packaging gets created in a lot of different ways. Who you work with (and how) can impact your brand's options down the road.

Watch Now
Unpacked:

Tide Eco-Box

More Fun Than Washing Your Undies

How do you make a detergent bottle that ships without an over-box? Turn it into a box. Tide rethinks the classic jug with a bag-in-box solution. For our first unboxing video, Brent tears it apart to check it out from every angle.

Watch Now
Unpacked:

SIOC

Look Mom, No Overbox!

Did you know your products on Amazon could roam free in their skivvies, with no overbox to hold them back? Scandalous. But for some, it's actually a requirement. In this video we explain SIOC packaging and some rules about sizes.

Watch Now

show MORE VIDEOS

give your product the packaging it deserves!

start the discussion