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pdf

5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.
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pdf

Making Sense of Smart Packaging

Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.
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pdf

Amazon's New Packaging Standards

Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
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pdf

What Is E-commerce Packaging?

Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.
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videos

Unpacked: a video series exploring all things packaging

Unpacked:

Unboxing Send a Cake

Featuring Piper
Piper joins Brent in the studio and her reaction is priceless as they unbox a special surprise from sendacake.com
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Unpacked:

unboxing the body shop

Tuning up sustainability
You're going to want to 'wash' this! (sorry... we couldn't resist)! #unboxing The Body Shop
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Unpacked:

Unboxing Spice House

Let's get Spicy
We are getting spicy with another e-commerce unboxing video.
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Unpacked:

Unboxing Toad & Co

Looking Good While Doing Good
Toad&Co is dedicated to cleaning up the apparel industry. Their website states- Go Sustainable or Go Nude!
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Unpacked:

Unboxing Plaine Products

A Packaging Revolution
Wash – Rinse – RETURN! Brent checks out Plaine Products' refillable packaging system.
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Unpacked:

Unboxing Brewbike

Brewed Just For You
Today Brent talks about a recent Fuseneo project with Brewbike. p.s. No coffee beans were harmed in the making of this video.
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Unpacked:

Unboxing Who Gives A Crap

We give a crap
Cheeky branding, interactive packaging, and sustainable materials are just a few reasons why this brand is on the path to success.
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Unpacked:

Unboxing KiwiCo

Featuring Parker
Parker joins Brent as they unbox his Santa Clause gift from KiwiCo
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Unpacked:

Unboxing Lush

Gifting through E-COM
Sending gifts from a website has never felt more personal.
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Unpacked:

Unboxing Toblerone

Go Big or Go Home
An unboxing video made with the perfect combination of packaging, magic, and so much chocolate.
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Unpacked:

Packaging Innovation

A great call for drywall
Good things come to those who accidentally bust a hole in a wall while moving a refrigerator.
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Unpacked:

Sensory Series - Sight

Love at First Sight
We all know that visuals sell packaging but are they always used properly?
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Unpacked:

Sensory Series - Sound

Packaging That Speaks
It's not always intentional but the sound your packaging makes while opening can evoke memories.
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Unpacked:

Sensory Series - Textured Packaging

Bonus David's Tooth Paste Unboxing
How does the feel of your packaging influence a purchase?
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Unpacked:

Unboxing High Fashion

E-Commerce Edition
When shopping in luxury stores, you expect a high-end luxurious experience. Does that experience transpire to your living room?
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Unpacked:

Unboxing Allbirds

Running With Sustainabilty
That's right, it's time for another unboxing video! Today we are looking at Allbirds e-commerce packaging from heel to toe.
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Unpacked:

Deer In the Headlights

The Art of Traffic Design
Innovation doesn't always make sense at first. This can be jarring, like when a new traffic pattern seems to break all the rules. Don't be afraid to challenge the conventions to find something better.
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Unpacked:

The Recycling Stream

Red Sock In the Whites
Ever put a red sock in with the whites? You know what happens. Likewise, the recycling system only stays clean if we keep things properly sorted.
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Unpacked:

Unboxing HiSmile

Refill & Starter Kits
Grab your shades; it's time for another unboxing video. Today we are dissecting the HiSmile starter refill kit packaging.
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Unpacked:

Are Plastics Evil? pt. 2

Performance
"Plastics make it possible" is a tough marketing claim to argue with. When it comes to performance, few things can even compare with plastics, and that performance often affects sustainability.
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Unpacked:

Are Plastics Evil? pt. 1

Flexible vs. Rigid
Once upon a time, plastics looked like a godsend. Now, they're often treated more like a villainous plague. What's the real story?
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Unpacked:

GFB

It's a bowl! It's a pouch! No wait...
Beyond bowls, boxes and bags, in uncharted waters of packaging, there lives the GFB. What is it, and what are the benefits of this unique blend of packaging? We're breaking it down today.
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Unpacked:

The End of E-commerce

From Minor to Mainstream
More and more people are doing more of their shopping online (especially now), and brands who think they can keep it on the back burner need to wake up and change their strategy.
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Unpacked:

Hi, I'm New... pt. 3

Welcome to the Family
What happens when you're a month into a new job and don't know if you're on track? Here's how to follow through during the first four weeks to make the new guy/gal feel right at home.
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Unpacked:

Hi, I'm New... pt. 2

Making the Most of Day One
How do you avoid Empty Inbox Syndrome for your new hires? Schedule their first day with all they need to do and learn to hit the ground running.
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Unpacked:

Hi, I'm New... pt. 1

Intentional Onboarding
Woohoo, you got the job! Now what? By mapping out the onboarding process, companies can prevent a lot of fears and doubts.
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Unpacked:

Smart Packaging pt. 3

Interactive Packaging
When you think of smart packaging, you're likely picturing Interactive Packaging. But when is it best to actually employ these marvels of technology and engagement?
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Unpacked:

Smart Packaging pt. 1

Intelligent Packaging
What if your packaging had the inside scoop on your product? Meet Intelligent Packaging, just one variety of smart packaging.
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Unpacked:

How To Brand Your Packaging pt. 5

Customer Interaction
Customer experience - you hear about it all the time. Here's the final tip for branding through packaging design (beyond just graphics).
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Unpacked:

How To Brand Your Packaging pt. 4

Product Presentation
Imagine your packaging was a person—a courier, or a herald announcing the arrival of your product. How is it displaying the product? The way your packaging treats your product helps build a customer's first impression of it.
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Unpacked:

How To Brand Your Packaging pt. 3

Sustainability
When you're designing packaging, two major areas of consideration are sustainability and branding. But these are not isolated—sustainability factors can actually serve to communicate what's important to your brand.
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Unpacked:

How To Brand Your Packaging pt. 2

Material Properties
What is your packaging made of? And what does that say about your brand? Probably more than you think. Customers pick up on just about every design choice we make, whether they realize it or not.
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Unpacked:

How To Brand Your Packaging pt. 1

Shape
Packaging is a canvas for your brand. But that means way more than just a place to put your logo. How can you express your brand through the very shape of it? That's just the first way to go beyond graphics with branding in your packaging.
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Unpacked:

How To Trash Recycling pt. 5

Mixed Signals
Really want to destroy recyclability? Give your customers the silent treatment. What we say (or don't say) is a major deciding factor for where your packaging ends up and how it goes through the recycling system.
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Unpacked:

How To Trash Recycling pt. 4

Sink or Sort
One part of the recycling process is giving plastic items a bath. And here, the plastic resins we choose can cause trouble in the sink/float sortation process.
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Unpacked:

How To Trash Recycling pt. 3

Together Forever
Recyclable + Recyclable = Garbage?!? The math doesn't seem to add up. Combining materials in just the wrong ways can make them no longer recyclable.
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Unpacked:

How To Trash Recycling pt. 2

Gum Up The Works
Did you know, you can turn recyclable materials into garbage just by using them in certain ways? Certain design decisions regarding shape, size and format can ruin packaging recyclability. You're welcome.
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Unpacked:

How To Trash Recycling pt. 1

Off-Color Materials
We're all about sustainability here, but what if you want to make sure your packaging is NON-recyclable? Well, you have options—lots of them. First, let's look at the materials you choose.
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Unpacked:

A Good Clean Fight

Grove Collaborative vs. Clean Revolution
Reusable packaging is all the rage for its sustainability, convenience and unique experience. Here are two very different approaches to reusable packaging for cleaning products.
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Unpacked:

Certifying Variants

All For One, One For All
If you sell a lot of products on Amazon, certifying packaging for FFP can be a big task. Form Factor Certification can make it as easy as Copy + Paste.
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Unpacked:

Packaging Prototypes

I Can't Believe It's Not Packaging!
Packaging prototypes can help projects in a number of ways. In this episode we explain the two basic types of prototypes, what they're for and the myriad processes used to make them.
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Unpacked:

Shave Off!

Dollar Shave Club vs. Harry's
A look at how these pioneers of subscription box shaving each use packaging structures and graphics to create a custom experience, not to mention the implications on sustainability along the way.
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Unpacked:

Blow Molding Basics

Piper's First Day
You have to know how packaging is made to design packaging that performs at every level. Watch as our newest team member learns the ropes with a simple lesson about extrusion vs. injection stretch blow molding.
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Unpacked:

Prep-Free Packaging

Sorry To Burst Your Bubblewrap
What's the deal with prep? Tier 3 of Amazon's Frustration-Free Packaging is all about protection and shippability, but it still gets shipped in an overbox. We break down what it's all about, and what it means for testing.
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Unpacked:

Customization

Not Your Grandpa's Packaging
Every brand wants to stand out. What better way than with custom packaging? But it's not that simple.What exactly is custom packaging?
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Unpacked:

Packaging Sources

The Birds & Bees
We hate to break it to you, but the packaging stork is just a myth. Packaging gets created in a lot of different ways. Who you work with (and how) can impact your brand's options down the road.
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Unpacked:

Tide Eco-Box

More Fun Than Washing Your Undies
How do you make a detergent bottle that ships without an over-box? Turn it into a box. Tide rethinks the classic jug with a bag-in-box solution. For our first unboxing video, Brent tears it apart to check it out from every angle.
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Unpacked:

SIOC

Look Mom, No Overbox!
Did you know your products on Amazon could roam free in their skivvies, with no overbox to hold them back? Scandalous. But for some, it's actually a requirement. In this video we explain SIOC packaging and some rules about sizes.
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