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blog post

What Post-Consumer Recycled Content Actually Means in Packaging

February 25, 2026

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Die with Dignity

If you don't send your packaging to a better place, it may come back to haunt you (and the planet). Here are some things to keep in mind in the design phase.

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pdf

5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.

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pdf

Making Sense of Smart Packaging

Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.

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Kind Bar Packaging Update

From Plastic to Paper

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A Material Drinking Game

Which has the highest impact?

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Utz Cheese Ball

Packaging Update

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THe Hidden Valley Big Dipper

Designing for consumers

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Tropicana in Turmoil

Breaking down the bottle change

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Cannabis Packaging

Rules & Regulations

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Versace Premium E-commerce Packaging

Elegance in E-commerce

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Unpacked: Reese's Lawsuit

A Graphics Trick

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Vital Proteins Packaging Update

Plastic to Paper

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Unboxing Helpful Hens

Disrupting the Shelf Space

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Unboxing Sonos

Sustainable Premium Packaging

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O-Cedar's SIOC Packaging

The Power of Digital Printing

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Nestle's Material Innovation

A Sweet Material Swap

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Disruptive Packaging

Standing Out on Self

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Primary Packaging with Paperfoam

Half Magic, Full Sustainability

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Shipping Collectibles

Unboxing Funko Pop!

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Child Resistant Packaging

Standards, Structures, and Solutions

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Unboxing Hum by Colgate

Multichannel Packaging

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Unboxing Ollie

Cold Chain Considerations

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Grillo's Pickles Packaging Update

It's a really big dill

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Coca-Cola’s Material Shift

Plastics and Recycling

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Unboxing the GoPro Hero 9

Designing for E-Commerce

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The Vaseline Smart Pump

Consumers Get Candid

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Target's Figmint Packaging

Design for a Private Label

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Head & Shoulders Lightweight Ecobottle

A real weightloss journey

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Hasbro's Plastic-free Packaging

Kids vs. Collectors

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Cabinet Launches into Retail

Designing for on-shelf

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Unboxing Swiffer

Redesigning Retail

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Unboxing Tea Forte

A look at premium tea bags

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15 Years of Fuseneo

A trip down memory lane

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Let's talk about Greenwashing

When materials and messaging don't match

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Unboxing Rothy's

Running on Recycled Content

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At-Home Testing Kits

Messaging Matters

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Swiffer Goes SIOC

Swiffers sweeping success with SIOC

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Accessible Packaging Design

X-Box adaptive packaging

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Unboxing Goodr

Getting Playful with Branding

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Unboxing Hanni

Ditching Disposables

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A Packaging Paradox

Solving Scissors

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Diversity in Yogurt Packaging

Material and Structure Diversity

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Unboxing Caraway Kitchenware

Sustainable from package to countertop

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Playful Packaging - Part 2

Featuring Piper Lindberg

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The Recyclability Catfish

The start of something

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Colgate Goes Curbside

A Move to Mono-Material

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Passport Chocolate

Unique Retail Structures

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Unboxing Mochidoki Gift Set

A Tasty Gift Set

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The Recyclability Catfish

The Start of Something

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Colgate Goes Curbside

A Move to Mono-Material

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Playful Packaging

Featuring Parker Lindberg

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Unboxing Magic Spoon

Oh Oh Oh It's Magic!

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Shipping Liquids in Ecommerce

With SC Johnson

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Unboxing Oculus

Evolving with Style

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Unboxing Everlane

A Sustainability Sprint

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Unboxing A Sales Kit

USB Sales Kit

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Unboxing Caspers Dog Bed

Introducing Socket

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Brent Battles Bugs

and teaches us about packaging

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Unboxing Otherlands

A premium e-commerce experience

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Unboxing Holiday Dielines and Structures

Unique Gift Packaging Dielines

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Barbie Goes Sustainable

It's not plastic, it's fantastic!

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Unboxing an At-Home COVID Test Kit

A look at service-based packaging

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Unboxing ROOM

Utility Packaging at it's best

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Unboxing Welly

Packaging worth keeping

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A Premium Unboxing Experience

Raising the Unboxing Bar

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Unboxing Kengos

Repairable and reusable shoes

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A Fresh Take on Detergent

Know when to throw in the towel

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Unboxing BarkBox

Take me to your Teether

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Unboxing Occo

Single Serve Spices

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Multi-Material Packaging

You gotta keep 'em separated!

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Unboxing ChangLi

How not to package a car

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Unboxing Disney Princesses

Sustainable dreams do come true

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Beverage Bottle Design

The Cold Carbonated Truth

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Unboxing Kingsford

A spark of innovation

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Unboxing Mantl

Creating a community

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Fast Food Showdown

Order Up!

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Shave-Off Take 2

Then vs. Now

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Unboxing Send a Cake

Featuring Piper

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Unboxing the Body Shop

Tuning up sustainability

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Unboxing Spice House

Let's get Spicy

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Unboxing Toad & Co

Looking Good While Doing Good

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Unboxing Plaine Products

A Packaging Revolution

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Unboxing Brewbike

Brewed Just For You

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Unboxing Who Gives A Crap

We give a crap

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Unboxing KiwiCo

Featuring Parker

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Unboxing Lush

Gifting through E-COM

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Unboxing Toblerone

Go Big or Go Home

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Packaging Innovation

A great call for drywall

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Sensory Series - Sight

Love at First Sight

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Sensory Series - Sound

Packaging That Speaks

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Sensory Series - Textured Packaging

Bonus David's Tooth Paste Unboxing

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Unboxing High Fashion

E-Commerce Edition

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Iconic Packaging

Let's Talk Takeout

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Unboxing Man Crates

Owning the Experience

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Home VS. Industrial Composting

Scrapping the Potato/Potahto Debate

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Unboxing: We Take The Cake

Celebrating e-Commerce

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Compostable vs. Biodegradable

Scrapping the Tomahto/Tomato Debate

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Unboxing The Sill

Guest Appearance by Michael Cera

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Unboxing Quip

Refill Kits

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Iconic Packaging

If it ain't broke, don't fix it

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Unboxing Care/Of

Compostable Film Packaging

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Are Plastics Evil? pt. 3

Bioplastics

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Unboxing Allbirds

Running With Sustainabilty

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