If you don't send your packaging to a better place, it may come back to haunt you (and the planet). Here are some things to keep in mind in the design phase.
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Making Sense of Smart Packaging
Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.
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Amazon's New Packaging Standards
Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
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What Is E-commerce Packaging?
Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.
The truth fairy left a video under Brent's pillow last night. Although bummed it wasn't cash, he still has a sweet tooth for sustainability and is ready to drop some wisdom🦷.
Today Brent is joined by Parker Lindberg, a junior packaging enthusiast, to talk about the power of playful packaging. This interactive unboxing was a HIT.
'Twas 11 days before Christmas, and we've made a list
of some good holiday packaging you can give as gifts. The dielines and structures have been made with care; In hopes of giving shoppers extra holiday flair.
Enjoy this week's holiday episode of #Unpacked as Brent unwraps some holiday fun!
Welly Health PBC wellness kit packaging is just what the doctor ordered! Side effects may include fun, convenience, stackability, and an endless selection!
Innovation doesn't always make sense at first. This can be jarring, like when a new traffic pattern seems to break all the rules. Don't be afraid to challenge the conventions to find something better.
"Plastics make it possible" is a tough marketing claim to argue with. When it comes to performance, few things can even compare with plastics, and that performance often affects sustainability.
Beyond bowls, boxes and bags, in uncharted waters of packaging, there lives the GFB. What is it, and what are the benefits of this unique blend of packaging? We're breaking it down today.
More and more people are doing more of their shopping online (especially now), and brands who think they can keep it on the back burner need to wake up and change their strategy.
What happens when you're a month into a new job and don't know if you're on track? Here's how to follow through during the first four weeks to make the new guy/gal feel right at home.
When you think of smart packaging, you're likely picturing Interactive Packaging. But when is it best to actually employ these marvels of technology and engagement?
Imagine your packaging was a person—a courier, or a herald announcing the arrival of your product. How is it displaying the product? The way your packaging treats your product helps build a customer's first impression of it.
When you're designing packaging, two major areas of consideration are sustainability and branding. But these are not isolated—sustainability factors can actually serve to communicate what's important to your brand.
What is your packaging made of? And what does that say about your brand? Probably more than you think. Customers pick up on just about every design choice we make, whether they realize it or not.
Packaging is a canvas for your brand. But that means way more than just a place to put your logo. How can you express your brand through the very shape of it? That's just the first way to go beyond graphics with branding in your packaging.
Really want to destroy recyclability? Give your customers the silent treatment. What we say (or don't say) is a major deciding factor for where your packaging ends up and how it goes through the recycling system.
One part of the recycling process is giving plastic items a bath. And here, the plastic resins we choose can cause trouble in the sink/float sortation process.
Did you know, you can turn recyclable materials into garbage just by using them in certain ways? Certain design decisions regarding shape, size and format can ruin packaging recyclability. You're welcome.
We're all about sustainability here, but what if you want to make sure your packaging is NON-recyclable? Well, you have options—lots of them. First, let's look at the materials you choose.
Reusable packaging is all the rage for its sustainability, convenience and unique experience. Here are two very different approaches to reusable packaging for cleaning products.
If you sell a lot of products on Amazon, certifying packaging for FFP can be a big task. Form Factor Certification can make it as easy as Copy + Paste.
Packaging prototypes can help projects in a number of ways. In this episode we explain the two basic types of prototypes, what they're for and the myriad processes used to make them.
A look at how these pioneers of subscription box shaving each use packaging structures and graphics to create a custom experience, not to mention the implications on sustainability along the way.
You have to know how packaging is made to design packaging that performs at every level. Watch as our newest team member learns the ropes with a simple lesson about extrusion vs. injection stretch blow molding.
What's the deal with prep? Tier 3 of Amazon's Frustration-Free Packaging is all about protection and shippability, but it still gets shipped in an overbox. We break down what it's all about, and what it means for testing.
We hate to break it to you, but the packaging stork is just a myth. Packaging gets created in a lot of different ways. Who you work with (and how) can impact your brand's options down the road.
How do you make a detergent bottle that ships without an over-box? Turn it into a box. Tide rethinks the classic jug with a bag-in-box solution. For our first unboxing video, Brent tears it apart to check it out from every angle.
Did you know your products on Amazon could roam free in their skivvies, with no overbox to hold them back? Scandalous. But for some, it's actually a requirement. In this video we explain SIOC packaging and some rules about sizes.
