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5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.

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Making Sense of Smart Packaging

Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.

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Amazon's New Packaging Standards

Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.

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What Is E-commerce Packaging?

Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.

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Unpacked: a video series exploring all things packaging


How To Brand Your Packaging pt. 4

Product Presentation

Imagine your packaging was a person—a courier, or a herald announcing the arrival of your product. How is it displaying the product? The way your packaging treats your product helps build a customer's first impression of it.


How To Brand Your Packaging pt. 3


When you're designing packaging, two major areas of consideration are sustainability and branding. But these are not isolated—sustainability factors can actually serve to communicate what's important to your brand.


How To Brand Your Packaging pt. 2

Material Properties

What is your packaging made of? And what does that say about your brand? Probably more than you think. Customers pick up on just about every design choice we make, whether they realize it or not.


How To Brand Your Packaging pt. 1


Packaging is a canvas for your brand. But that means way more than just a place to put your logo. How can you express your brand through the very shape of it? That's just the first way to go beyond graphics with branding in your packaging.


How To Trash Recycling pt. 5

Mixed Signals

Really want to destroy recyclability? Give your customers the silent treatment. What we say (or don't say) is a major deciding factor for where your packaging ends up and how it goes through the recycling system.


How To Trash Recycling pt. 4

Sink or Sort

One part of the recycling process is giving plastic items a bath. And here, the plastic resins we choose can cause trouble in the sink/float sortation process.


How To Trash Recycling pt. 3

Together Forever

Recyclable + Recyclable = Garbage?!? The math doesn't seem to add up. Combining materials in just the wrong ways can make them no longer recyclable.


How To Trash Recycling pt. 2

Gum Up The Works

Did you know, you can turn recyclable materials into garbage just by using them in certain ways? Certain design decisions regarding shape, size and format can ruin packaging recyclability. You're welcome.


How To Trash Recycling pt. 1

Off-Color Materials

We're all about sustainability here, but what if you want to make sure your packaging is NON-recyclable? Well, you have options—lots of them. First, let's look at the materials you choose.


A Good Clean Fight

Grove Collaborative vs. Clean Revolution

Reusable packaging is all the rage for its sustainability, convenience and unique experience. Here are two very different approaches to reusable packaging for cleaning products.


Certifying Variants

All For One, One For All

If you sell a lot of products on Amazon, certifying packaging for FFP can be a big task. Form Factor Certification can make it as easy as Copy + Paste.


Packaging Prototypes

I Can't Believe It's Not Packaging!

Packaging prototypes can help projects in a number of ways. In this episode we explain the two basic types of prototypes, what they're for and the myriad processes used to make them.


Shave Off!

Dollar Shave Club vs. Harry's

A look at how these pioneers of subscription box shaving each use packaging structures and graphics to create a custom experience, not to mention the implications on sustainability along the way.


Blow Molding Basics

Piper's First Day On The Job

You have to know how packaging is made to design packaging that performs at every level. Watch as our newest team member learns the ropes with a simple lesson about extrusion vs. injection stretch blow molding.


Prep-Free Packaging

Sorry To Burst Your Bubblewrap

What's the deal with prep? Tier 3 of Amazon's Frustration-Free Packaging is all about protection and shippability, but it still gets shipped in an overbox. We break down what it's all about, and what it means for testing.


Packaging Sources

The Birds & Bees

We hate to break it to you, but the packaging stork is just a myth. Packaging gets created in a lot of different ways. Who you work with (and how) can impact your brand's options down the road.



Not Your Grandpa's Packaging

Every brand wants to stand out. What better way than with custom packaging? But it's not that simple.What exactly is custom packaging?


Tide Eco-Box

More Fun Than Washing Your Undies

How do you make a detergent bottle that ships without an over-box? Turn it into a box. Tide rethinks the classic jug with a bag-in-box solution. For our first unboxing video, Brent tears it apart to check it out from every angle.



Look Mom, No Overbox!

Did you know your products on Amazon could roam free in their skivvies, with no overbox to hold them back? Scandalous. But for some, it's actually a requirement. In this video we explain SIOC packaging and some rules about sizes.


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