get answers

with these free packaging resources

pdf

Die with Dignity

If you don't send your packaging to a better place, it may come back to haunt you (and the planet). Here are some things to keep in mind in the design phase.

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pdf

5 Fatal Flaws of Packaging

Packaging can't fix a sucky product, but it can sink a great one. Here are the five most common ways we see good products suffer from bad packaging.

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pdf

Making Sense of Smart Packaging

Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.

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pdf

Amazon's New Packaging Standards

Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.

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pdf

What Is E-commerce Packaging?

Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.

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Unpacked:

Kind Bar Packaging Update

From Plastic to Paper

Our friend Kerri Clark, VP of Packaging R&D at KIND, stopped by the studio to chat about their new paper-based wrapper pilot—a bold move toward curbside-recyclable packaging in the on-the-go snacking space. We went soup to nuts on the process, challenges, and material innovation behind bringing it to life.

Unpacked:

A Material Drinking Game

Which has the highest impact?

Get ready to wet your whistle! We’re playing a drinking game—minus the hangover! We bought three different drinks to run LCAs using Trayak’s EcoCompass tool to find out which bottle material has the highest and lowest environmental impact.

Unpacked:

Utz Cheese Ball

Packaging Update

Utz Brands, Inc. rolled out a barrel redesign, and Brent couldn’t resist turning it into a snack-sized science experiment. We immediately spotted the new rounded cube shape, likely designed for flatter sides and more billboard space for branding. But it had us wondering, is the new container smaller than the original?

Unpacked:

THe Hidden Valley Big Dipper

Designing for consumers

When it comes to dunking your favorite foods, the size of the ranch cup can be a real dip-lemma. Designing packaging with usability in mind ensures that consumers can ranch the benefits of a better experience.

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Tropicana in Turmoil

Breaking down the bottle change

Now that the pulp has settled, we’re ready to add our squeeze to Tropicana Brands Group’s latest packaging refresh. Brent takes a seat to peel back the layers and get to the juicy core of the topic, exploring what this change means for both branding and shelf presence.

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Cannabis Packaging

Rules & Regulations

To be blunt, the cannabusiness isn’t exactly our usual jam—but there’s no denying it’s a booming industry. With challenges like child resistance, odor control, and moisture blocking, cannabis packaging has become a hotbed for innovation.

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Versace Premium E-commerce Packaging

Elegance in E-commerce

Brent’s got his fancy pants on and pinkies up as he peels back the layers of seemingly plain exteriors to reveal what truly sets premium packaging apart.

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Unpacked: Reese's Lawsuit

A Graphics Trick

Reese’s recent entanglement has us double-checking those spooky wrappers!

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Vital Proteins Packaging Update

Plastic to Paper

By unlocking the full potential of sustainable packaging, they’ve flexed their muscles and made a major transformation from plastic to paper

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Unboxing Helpful Hens

Disrupting the Shelf Space

Helpful Hens has scrambled the traditional molded pulp tray by adding a paperboard lid, while still keeping the package fully recyclable and eco-friendly.

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Unboxing Sonos

Sustainable Premium Packaging

Sonos sought a sustainable paper for their packaging and ended up creating their own custom kraft paper, and launched plastic-free consumer electronic packaging.

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O-Cedar's SIOC Packaging

The Power of Digital Printing

New SIOC packaging with digital printing opened O-Cedar's ability to communicate with consumers with cross-selling opportunities.

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Nestle's Material Innovation

A Sweet Material Swap

Making big changes to packaging requires a can-dy attitude. Nestle is pushing the envelope and moving their Smarties brand candy to paper-based packaging.

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Disruptive Packaging

Standing Out on Self

We’ve noticed brands disrupting shelves by using common silhouettes and form factors. From sunscreen in a whipped cream can to cleaning solution in a soda container, brands are certainly getting attention.

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Primary Packaging with Paperfoam

Half Magic, Full Sustainability

Half Magic has a new look and is wearing it well. Last year they introduced Paperfoam, an easy to recycle or compost, starch-based material, as their primary packaging for eye shadows and blush.

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Shipping Collectibles

Unboxing Funko Pop!

For collectors, packaging is just as important as the product. How can a brand ensure is arrives without damage? Watch to see how Funko solved this common conundrum.

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Child Resistant Packaging

Standards, Structures, and Solutions

Let's breakdown child-resistant packaging, why it’s such a tough nut to crack, and how the design gets a seal of approval.

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Unboxing Hum by Colgate

Multichannel Packaging

Colgate’s Hum Toothbrush did a teethrific job creating a premium experience for e-commerce and brick and mortar.

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Unboxing Ollie

Cold Chain Considerations

Feast your eyes on Ollie. They’re using curbside recyclable ClimaCell, by Temperpak, to deliver fresh food for furry friends.

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Grillo's Pickles Packaging Update

It's a really big dill

Grillo's Pickles launched their new custom packaging. Officially say goodbye to the puddle of brine and hello to the easy to open jar.

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Coca-Cola’s Material Shift

Plastics and Recycling

Brent shares a little more about why it ain’t easy being green…plastic. This should quench your thirst for a little recycling knowledge.

Unpacked:

Unboxing the GoPro Hero 9

Designing for E-Commerce

Captain Brent explains why designing packaging for e-commerce will deter porch pirates from pillaging.

Unpacked:

The Vaseline Smart Pump

Consumers Get Candid

We are looking at the dangerously symmetrical design of Vaseline's lotion pump. There's a 50-50 chance of moisturizing your counter instead of your body!

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Target's Figmint Packaging

Design for a Private Label

Figmint cooked up some pretty cool packaging for over 250 products that we just had to show you

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Head & Shoulders Lightweight Ecobottle

A real weightloss journey

Procter & Gamble's recently launched Ecobottle uses nearly half the material of the standard shampoo bottle.

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Hasbro's Plastic-free Packaging

Kids vs. Collectors

Hasbro had their sights on plastic-free packaging a few years ago, let's see where they are at today.

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Cabinet Launches into Retail

Designing for on-shelf

The refillable prescription company Cabinet Health has expanded to retail.

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Unboxing Swiffer

Redesigning Retail

Swiffer has a shiny new retail presence! Watch as Brent walks through some of the new packaging changes that were made

Unpacked:

Unboxing Tea Forte

A look at premium tea bags

Brent puts his unboxing pinky up and explores the artistry of Tea Forte's beau-TEA-ful packaging.

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15 Years of Fuseneo

A trip down memory lane

Brent is joined by his family to celebrate Fuseneo's 15 year anniversary.

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Let's talk about Greenwashing

When materials and messaging don't match

Brent takes a look at a brand making big, and dishonest, sustainability claims.

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Unboxing Rothy's

Running on Recycled Content

Rothy’s got commitment to sustainability in both their products and packaging.

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At-Home Testing Kits

Messaging Matters

Careful consideration goes into every step when designing at-home test kits. Let's take a look at how Everly Health did it.

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Swiffer Goes SIOC

Swiffers sweeping success with SIOC

Procter & Gamble' blew us away with their SIOC solution for e-commerce packaging.

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Accessible Packaging Design

X-Box adaptive packaging

Take a look at the careful consideration and strategies of this one-of-a-kind accessible structure.

Unpacked:

Unboxing Goodr

Getting Playful with Branding

Goodr's combination of color and messaging makes this e-commerce package playful and authentic!

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Unboxing Hanni

Ditching Disposables

Let's take a look at Hanni’s solution ridding the world of plastic razor and cartridge waste.

Unpacked:

A Packaging Paradox

Solving Scissors

Scissor packaging is just not cutting it! You know the paradox – Needing a pair of scissors to open a pair of scissors.

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Diversity in Yogurt Packaging

Material and Structure Diversity

Today Brent is all work and Yoplait as he discusses the diversity in yogurt packaging.

Unpacked:

Unboxing Caraway Kitchenware

Sustainable from package to countertop

Say, hey, good lookin', what you got cookin'?

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Playful Packaging - Part 2

Featuring Piper Lindberg

This interactive unboxing comes to life when submerged in water.

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The Recyclability Catfish

The start of something

In 2022 Brent Lindberg stated, "Don't judge a bottle by its cover".

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Colgate Goes Curbside

A Move to Mono-Material

The truth fairy left a video under Brent's pillow last night. Although bummed it wasn't cash, he still has a sweet tooth for sustainability and is ready to drop some wisdom🦷.

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Passport Chocolate

Unique Retail Structures

Today on Unpacked, Brent looks at packaging that is CHOC-full of fun!

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Unboxing Mochidoki Gift Set

A Tasty Gift Set

We hope that you're hungry because we have a sweet treat from our friends at Mochidoki to share!

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The Recyclability Catfish

The Start of Something

In 1860 George Eliot coined the phrase, "Don't judge a book by its cover". In 2022 Brent Lindberg stated, "Don't judge a bottle by its cover". 😂

Unpacked:

Colgate Goes Curbside

A Move to Mono-Material

The truth fairy left a video under Brent's pillow last night.

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Playful Packaging

Featuring Parker Lindberg

Today Brent is joined by Parker Lindberg, a junior packaging enthusiast, to talk about the power of playful packaging. This interactive unboxing was a HIT.

Unpacked:

Unboxing Magic Spoon

Oh Oh Oh It's Magic!

Brent unboxes Magic Spoon and finds a cereal-ously good-looking diecut. Let's dig in!

Unpacked:

Shipping Liquids in Ecommerce

With SC Johnson

Hopefully, this will help Brent get his clean on as he unboxes some Windex and has the studio sparkling in no time!

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Unboxing Oculus

Evolving with Style

What a difference a couple of years make!

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Unboxing Everlane

A Sustainability Sprint

Let's unbox a pair of shoes from Everlane, a company that is owning radical transparency.

Unpacked:

Unboxing A Sales Kit

USB Sales Kit

I had a pun about a USB but, it just can't seem to stick in my memory... *ba dum tss*

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Unboxing Caspers Dog Bed

Introducing Socket

*drum roll please*... We have added a new member to the Fuseneo team, and we are barking it from the wooftops!

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Brent Battles Bugs

and teaches us about packaging

Jiminy Crickets, he really did it! Check out the latest Unpacked video to see Brent eat some crickets... and talk about the packaging.

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Unboxing Otherlands

A premium e-commerce experience

A premium candle unboxing from Otherlands that just makes scents.

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Unboxing Holiday Dielines and Structures

Unique Gift Packaging Dielines

'Twas 11 days before Christmas, and we've made a list of some good holiday packaging you can give as gifts. The dielines and structures have been made with care; In hopes of giving shoppers extra holiday flair. Enjoy this week's holiday episode of #Unpacked as Brent unwraps some holiday fun!

Unpacked:

Barbie Goes Sustainable

It's not plastic, it's fantastic!

We are looking at Barbies' new collection that is made from 90% recycled ocean-bound plastic.

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Unboxing an At-Home COVID Test Kit

A look at service-based packaging

This at-home COVID testing kit is delivered right to your door containing instructions to complete the test on your own.

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Unboxing ROOM

Utility Packaging at it's best

We love when we get a delivery to the studio that ends up being a great Unboxing!

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Unboxing Welly

Packaging worth keeping

Welly Health PBC wellness kit packaging is just what the doctor ordered! Side effects may include fun, convenience, stackability, and an endless selection!

Unpacked:

A Premium Unboxing Experience

Raising the Unboxing Bar

We got lucky with an unexpected unboxing that had everyone in the studio interested.

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Unboxing Kengos

Repairable and reusable shoes

We are head over heels for this brand's sustainability commitment, they do knot disappoint.

Unpacked:

A Fresh Take on Detergent

Know when to throw in the towel

Powder, liquid, pods, and now sheets? Watch as we unfold the evolution of detergent packaging from large boxes to small envelopes.

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Unboxing BarkBox

Take me to your Teether

Give the people what they want! Yes! Another dog video.

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Unboxing Occo

Single Serve Spices

Brent is spicing things up one micro portion at a time as he checks out Occo's premeasured spice packaging.

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Multi-Material Packaging

You gotta keep 'em separated!

Brent not only sings but does a great movie quote impression!

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Unboxing ChangLi

How not to package a car

We are really revved up for this one!!

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Unboxing Disney Princesses

Sustainable dreams do come true

The Disney Princesses have been set free from plastic packaging.

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Beverage Bottle Design

The Cold Carbonated Truth

Have you ever wondered why soda bottles are pretty much all the same? You'd think they'd want to differentiate themselves.

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Unboxing Kingsford

A spark of innovation

We are firing up another unboxing as we look at Kingsford's solution for the e-commerce market.

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Unboxing Mantl

Creating a community

MANTL really "bald" out on this #packaging

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Fast Food Showdown

Order Up!

It's a Fast Food Showdown - Packaging Edition.

Unpacked:

Shave-Off Take 2

Then vs. Now

Brent checks back in with Dollar Shave Club and Harry's, Inc. to see if they have anything new going on.

Unpacked:

Unboxing Send a Cake

Featuring Piper

Piper joins Brent in the studio and her reaction is priceless as they unbox a special surprise from sendacake.com

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Unboxing the Body Shop

Tuning up sustainability

You're going to want to 'wash' this! (sorry... we couldn't resist)! #unboxing The Body Shop

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Unboxing Spice House

Let's get Spicy

We are getting spicy with another e-commerce unboxing video.

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Unboxing Toad & Co

Looking Good While Doing Good

Toad&Co is dedicated to cleaning up the apparel industry. Their website states- Go Sustainable or Go Nude!

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Unboxing Plaine Products

A Packaging Revolution

Wash – Rinse – RETURN! Brent checks out Plaine Products' refillable packaging system.

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Unboxing Brewbike

Brewed Just For You

Today Brent talks about a recent Fuseneo project with Brewbike. p.s. No coffee beans were harmed in the making of this video.

Unpacked:

Unboxing Who Gives A Crap

We give a crap

Cheeky branding, interactive packaging, and sustainable materials are just a few reasons why this brand is on the path to success.

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Unboxing KiwiCo

Featuring Parker

Parker joins Brent as they unbox his Santa Clause gift from KiwiCo

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Unboxing Lush

Gifting through E-COM

Sending gifts from a website has never felt more personal.

Unpacked:

Unboxing Toblerone

Go Big or Go Home

An unboxing video made with the perfect combination of packaging, magic, and so much chocolate.

Unpacked:

Packaging Innovation

A great call for drywall

Good things come to those who accidentally bust a hole in a wall while moving a refrigerator.

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Sensory Series - Sight

Love at First Sight

We all know that visuals sell packaging but are they always used properly?

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Sensory Series - Sound

Packaging That Speaks

It's not always intentional but the sound your packaging makes while opening can evoke memories.

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Sensory Series - Textured Packaging

Bonus David's Tooth Paste Unboxing

How does the feel of your packaging influence a purchase?

Unpacked:

Unboxing High Fashion

E-Commerce Edition

When shopping in luxury stores, you expect a high-end luxurious experience. Does that experience transpire to your living room?

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Iconic Packaging

Let's Talk Takeout

Let's unfold this iconic takeout container.

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Unboxing Man Crates

Owning the Experience

Are you up for the challenge? We are unboxing.. well more like prying, cutting, and hammering open... Man Crates.

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Home VS. Industrial Composting

Scrapping the Potato/Potahto Debate

Is compostable packaging right for your brand?

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Unboxing: We Take The Cake

Celebrating e-Commerce

We put e-Commerce to the test in this delicious unboxing video.

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Compostable vs. Biodegradable

Scrapping the Tomahto/Tomato Debate

What’s the difference between compostable and biodegradable packaging? It’s actually substantial.

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Unboxing The Sill

Guest Appearance by Michael Cera

Potted plants in the mail? This should be interesting.

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Unboxing Quip

Refill Kits

Quip has rolled out paper-based packaging in efforts to eliminate plastic from direct to consumer packaging.

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Iconic Packaging

If it ain't broke, don't fix it

Let's discuss the unique design and user experience behind this iconic drink, Ramune.

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Unboxing Care/Of

Compostable Film Packaging

We're breaking down Care/Of's packaging to see how they make your daily vitamins feel special.

Unpacked:

Are Plastics Evil? pt. 3

Bioplastics

Plastic gets a lot of flack. But what if it didn't come from fossil fuels at all?

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Unboxing Allbirds

Running With Sustainabilty

That's right, it's time for another unboxing video! Today we are looking at Allbirds e-commerce packaging from heel to toe.

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