Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.
Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.