If you don't send your packaging to a better place, it may come back to haunt you (and the planet). Here are some things to keep in mind in the design phase.
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Making Sense of Smart Packaging
Packaging is seeing a lot of technological enhancements. But what makes packaging "smart"? This guide explains the different types of smart packaging with examples showing how it can be used effectively.
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Amazon's New Packaging Standards
Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
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What Is E-commerce Packaging?
Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.
For collectors, packaging is just as important as the product. How can a brand ensure is arrives without damage? Watch to see how Funko solved this common conundrum.
We are looking at the dangerously symmetrical design of Vaseline's lotion pump. There's a 50-50 chance of moisturizing your counter instead of your body!
The truth fairy left a video under Brent's pillow last night. Although bummed it wasn't cash, he still has a sweet tooth for sustainability and is ready to drop some wisdom🦷.
Today Brent is joined by Parker Lindberg, a junior packaging enthusiast, to talk about the power of playful packaging. This interactive unboxing was a HIT.
'Twas 11 days before Christmas, and we've made a list
of some good holiday packaging you can give as gifts. The dielines and structures have been made with care; In hopes of giving shoppers extra holiday flair.
Enjoy this week's holiday episode of #Unpacked as Brent unwraps some holiday fun!
Welly Health PBC wellness kit packaging is just what the doctor ordered! Side effects may include fun, convenience, stackability, and an endless selection!
Innovation doesn't always make sense at first. This can be jarring, like when a new traffic pattern seems to break all the rules. Don't be afraid to challenge the conventions to find something better.
"Plastics make it possible" is a tough marketing claim to argue with. When it comes to performance, few things can even compare with plastics, and that performance often affects sustainability.
Beyond bowls, boxes and bags, in uncharted waters of packaging, there lives the GFB. What is it, and what are the benefits of this unique blend of packaging? We're breaking it down today.
More and more people are doing more of their shopping online (especially now), and brands who think they can keep it on the back burner need to wake up and change their strategy.
What happens when you're a month into a new job and don't know if you're on track? Here's how to follow through during the first four weeks to make the new guy/gal feel right at home.
When you think of smart packaging, you're likely picturing Interactive Packaging. But when is it best to actually employ these marvels of technology and engagement?
