No brand wants to get left behind in e-commerce. If your packaging isn't optimized for this channel, it can seriously disappoint on arrival—or may not survive the journey at all. Make sure your brand is showing up strong on your customers' doorsteps, with e-com packaging done right.
It takes a different strategy to create packaging that performs in e-commerce. As an APASS participant, we are equipped to help you design packaging that performs all the way to the doorstep. What's APASS? It's the Amazon Packaging Support and Supplier Network, a network of design agencies, test labs and suppliers who know what it takes for packaging to perform in e-commerce. Our team can design for FFP certification, ensuring protection, efficiency, sustainability and a great unboxing experience.
Make sure your products arrive in one piece. Our packaging test lab uses ISTA-6 testing for Amazon certification, simulating fulfillment conditions that can cause damage along the way. We can make use of testing not just for the certification process, but as a tool for designing and engineering e-com packaging that's optimized for protection.
Amazon is raising the bar when it comes to packaging for online retail. What does that mean for your brand? Here's a look at each certification tier, and the factors that vendors and sellers need to consider.
Packaging has to do a lot—for the product, for the brand and for the consumer. How do packaging's fundamental duties change? Designing for e-com means thinking differently.