Effective packaging needs to consider all aspects of the journey. When Spectrum Brands approached Fuseneo to help redesign their ant baits, there were opportunities to improve the on-shelf communication. Ownable shapes and brand assets were leveraged to create a synchronization between graphics and structure.
After auditing the shelf set, we optimized the artwork to better differentiate from competitors and drive higher notice on the shelf.
Key considerations:
The updated packaging and trays hit the shelves in Summer of 2022. Utilizing dielines and graphics, a unified brand presence was created. Both the primary and secondary packaging worked together to convey the brand’s message and carry an undeniable on-shelf presence.
