Effective packaging needs to consider all aspects of the journey. When Spectrum Brands approached Fuseneo to help redesign their ant baits, there were opportunities to improve the on-shelf communication. Ownable shapes and brand assets were leveraged to create a synchronization between graphics and structure.
After auditing the shelf set, we optimized the artwork to better differentiate from competitors and drive higher notice on the shelf.
The updated packaging and trays hit the shelves in Summer of 2022. Utilizing dielines and graphics, a unified brand presence was created. Both the primary and secondary packaging worked together to convey the brand’s message and carry an undeniable on-shelf presence.