Starbucks

48oz Cold Brew Cap

Re-Energizing A Classic

Starbuck’s revamped 48 oz cold brew bottle was missing the foam on this latte. Fuseneo was brewed in to create a cap to match their new, unique shape. The challenge: use less material but make it cute. Design a custom cap that is light weighted and integrated with the new bottle design.

before
Starbucks Cap

Re-Energizing A Classic

Starbuck’s revamped 48 oz cold brew bottle was missing the foam on this latte. Fuseneo was brewed in to create a cap to match their new, unique shape. The challenge: use less material but make it cute. Design a custom cap that is light weighted and integrated with the new bottle design.
Key considerations:

Starbucks Cap
Starbucks Cap

Fuseneo’s newly designed cap flows smoothly with the new 48 oz bottle shape. The new cap capitalized on key factors of portability, functionality, and usability and integrated them into the design. The new packaging launched in stores in the summer of 2022.

give your product the packaging it deserves!

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