Dannon was looking to launch their Activia brand, featuring fruit-on-the-bottom yogurt in a clear cup. This project sought to introduce transparency and distinctiveness never before seen in the yogurt market. The clear cup design allowed consumers to easily see the yogurt and fruit, setting their product apart on the grocery shelf.
Our task was to create 420 realistic prototypes across four flavor profiles for use by the sales team in presenting the new product/package design to potential buyers. These tangible prototypes would serve as realistic representations of the product's innovative design.
Speed only works when the system works. To hit the launch, we tackled innovation and manufacturability in parallel with structural design. That meant advancing mold development, machine building, and resin engineering while dialing in a production-ready process.
To make it all real, we built the capability to produce at scale, establishing a dedicated warehouse and manufacturing setup and running around-the-clock production. The result was custom packaging (and a very custom manufacturing workflow) that could deliver under pressure.
Three months later, the new custom-designed G Series coolers debuted at the Super Bowl and rolled out across major sporting events throughout the year. The dunk handles were a smart structural design choice, built for easy grip and consistent performance when it counted most. Bottom line: a fast, field-ready launch powered by packaging design, material innovation, and rigorous prototyping and testing.
