How do you make the perfect mimosa? Most would argue that the perfect mimosa is all in the orange juice delivery… and Tropicana agrees. Inspired by social media critique, Tropicana saw the need to help update the classic mimosa recipe. The answer, an accessory that delivered the perfect amount of orange juice to champagne, delivered yesterday, and of course, needed to go viral.
Speed only works when the system works. To hit the launch, we tackled innovation and manufacturability in parallel with structural design. That meant advancing mold development, machine building, and resin engineering while dialing in a production-ready process.
To make it all real, we built the capability to produce at scale, establishing a dedicated warehouse and manufacturing setup and running around-the-clock production. The result was custom packaging (and a very custom manufacturing workflow) that could deliver under pressure.
Three months later, the new custom-designed G Series coolers debuted at the Super Bowl and rolled out across major sporting events throughout the year. The dunk handles were a smart structural design choice, built for easy grip and consistent performance when it counted most. Bottom line: a fast, field-ready launch powered by packaging design, material innovation, and rigorous prototyping and testing.
