Reliable, home PCR testing became a necessity during the COVID-19 pandemic. Amazon wanted to provide a trustworthy test that matched its every day promises to their customers. When it comes to medical testing, the last thing you want to do is second-guess the process.
The test needed to be ordered, administered, and returned through e-commerce. Understanding healthcare protocols and regulations for shipping sensitive materials was critical in order to design a valid solution that delivered an intuitive user experience.
We developed an intuitive, simplistic design that used minimal materials and clear messaging. The kit was clear and structured and walked the user through the steps. The design choices made the overall process easier and provided quicker and more accurate test results. Fuseneo optimized the user experience through the hierarchy of information, and a structure that helped administer the test with confidence and accuracy.
