Just For Men was looking to touch up its existing hair dye applicator, with cost optimization and performance improvements as key drivers. After years of success with their trusted design, the brand saw an opportunity to reduce production costs, streamline manufacturing, and elevate the user experience—all without compromising the product’s recognizable form or function.
The challenge was maintaining a full-coverage, no-fuss application consumers know and love, while exploring opportunities to reduce material use, simplify components, and improve how the product is made and used. So, we got to work.
We streamlined the applicator from a complex three-part assembly to a single injection-molded component, removing the need for assembly and reducing tooling to just one mold. That shift alone unlocked huge efficiencies in production. But it didn’t stop there. We also reengineered the internal channels to improve product flow, giving consumers a smoother application and more bang for their buck. Less complexity. Lower cost. Better experience. A win for the brand, the planet, and the people putting it to use.
