OXO asked us to redesign e-commerce packaging across 17 of their best-selling ASINs. —balancing premium brand cues with Amazon SIOC requirements and real sustainability gains.
Using our SIPP expertise, we took a strategic look at OXO’s packaging to find opportunities for continued improvement.
By right-sizing packaging across the portfolio, OXO reduced material use, achieved ISTA-tested and approved packaging, and maintained the brand look customers know and trust. The 3-piece POP Cereal Dispenser Set delivered especially strong results, with a 113% increase in units per pallet and a 38% reduction in packaging weight. Smaller, stronger, and lighter on resources, OXO’s e-commerce packaging got sharper.
