Visi-Fast came to us with a clear goal: make their drink organizers unmissable in Costco. We handled both the graphic and structural design to create packaging that pops from across the aisle and invites shoppers in from every angle. Shoppability and shipability drove every decision, from multi-sided access to a pallet pattern that optimized the cube efficiency. With a tight timeline and high expectations, we moved from concept exploration to working prototypes at speed, giving Visi-Fast the impact and immediacy they needed to hit shelves fast.
We designed the structure to maximize units per pallet while reducing overall packaging volume. By customizing the pack specifically for the pallet, we cut dead space and lowered the risk of damage in transit and on display.
The graphics were developed with every face of the pallet in mind. Brand elements and messaging were designed to stand out in a sea of products and catch shoppers’ attention from every angle.
With a tight timeline and high expectations, we moved quickly from concept exploration to working prototypes, giving Visi-Fast the speed and shelf impact they needed to launch strong.
